Starting from the fact that the productivity of oil palm plantations in Indonesia is still low, and many plantations are on land with poor fertility classes (classes 3 and 4) and some swampy areas, inspiring companies to make technological breakthroughs that can increase productivity quickly. This increase in productivity means reducing the increasingly limited land extensification in order to increase national productivity. In addition, high fertilizer technology will be able to increase nutrient uptake efficiency, so that losses will be very small, and this is able to reduce the impact of fertilizer accumulation on water bodies or groundwater that can endanger the environment. Over time the Hipro Series has now been applied to Horticultural crops such as: potatoes, Siam Pumpkin, Japanese Spinach, Broccoli, and fruits such as pineapple, Guava, Mango Orange etc.
Technology development and innovation continuously is a long-term commitment of PT. Indofert Subur Utama for the advancement of Agriculture and Welfare of the stakeholders of the Agriculture sector. Fertilizer technology development is also very important to realize the “precision agriculture” which is the need of the world of international agriculture now and in the future.